I Hate Models Just Set Miami on Fire. The Rest of the World Is Next.
Two days ago I Hate Models debuted Disco Inferno at Factory Town Miami and the room never recovered. The new event series is already heading to Mexico City, Bogotá, Istanbul, and Creamfields. No spectators. Just the music.
Two days ago I Hate Models walked into Factory Town in Miami and did what he always does. He built something. Then he burned it down. Then he rebuilt it again at a higher temperature. On Saturday May 16 he unveiled Disco Inferno, his brand new event series, at Factory Town in Miami in collaboration with Factory 93. More than a party, Disco Inferno is described as a high voltage ritual where music is pushed to its limits and the crowd becomes part of the experience. No spectators. No passive drinking and nodding. You are in it or you are in the wrong room.
The series does not stop in Miami. Future editions are already confirmed for Mexico City on June 5, Bogotá on June 6, and Istanbul on July 4. He announced a global rollout and then immediately started the clock. That's the kind of energy this man operates on.
Behind the Mask: Who Guillaume Labadie Actually Is
Guillaume Labadie is the name. I Hate Models is the alias. French, from the south, started producing in 2016 with his debut EP Warehouse Memories on the Arts label and has been on the radar worldwide ever since. The spectrum of moods expressed in his productions, DJ sets and on his label Disco Inferno veers from nostalgia and passion to loneliness, melancholia and brutality, often juxtaposing darkness and light in the same pulse. That is not a press release description. That is actually what his sets feel like. The man is genuinely doing something emotional with club music and it sits in a completely different place to most of what is on the festival circuit right now.
He wears a mask. He does not do social media the way most DJs do. Maintaining a degree of anonymity in his public persona, he has become a prominent figure in contemporary European techno. In 2026 when everyone is posting their green room selfies and their rider demands, that restraint is not a gimmick. It is a full commitment to keeping the focus on the music and the room rather than on him as a product.
Inside Disco Inferno
Disco Inferno draws the same name as the label that much of I Hate Models' music calls home, a platform he launched to explore emotional extremity and creative nonconformity. He described it himself on Instagram as something that started as a necessity. He founded the label in 2020 because he needed a sanctuary. A place where he could express his emotions without filters and without compromise. While music was central to the mission, a place where he and his fans could come together was missing, which led to the creation of the event series.
Conceived as an outlet for pure intensity and freedom on the dancefloor, Disco Inferno is built around the idea of losing yourself completely in the moment. The experience goes beyond a typical club night. It is an immersive collision of sound, sweat, and raw emotion where the line between artist and audience disappears. That is not marketing language. If you have ever been in a room when he is playing you already know exactly what that sentence means in practice.
After his standout Miami Music Week set earlier this year, seeing him return to Factory Town for Disco Inferno felt like an easy yes. He already proved the room could handle it. Then he came back and turned it up.
Why the Sound Hits
I Hate Models playfully combines rave, industrial, electro, post punk and wave through to EBM, everything that sounds cold, dark and sensitive at the same time. His 2019 album L'Age Des Metamorphoses on Perc Trax is still the record that defines what he is about for anyone who wants a starting point. He has remixed Depeche Mode. He has played Ultra, EDC Las Vegas, and Tomorrowland. He runs Disco Inferno as his label home for releases that do not fit anywhere else. The sound that operates across all of those contexts without changing its core is the whole point.
His sets run long. The kind of long where you look at your phone and three hours have passed and the room has no intention of stopping. No matter if the set is 60 minutes, 90 minutes, 120 minutes, or three and a half hours with an encore at the end, the energy he brings is consistent and the crowd feels every minute of it. That kind of stamina and consistency is rarer than people think.
After Miami: Where Disco Inferno Goes Next
Earlier this year Guillaume Labadie delivered a marathon all night set in Paris and headlined shows in Melbourne and Brisbane before the Disco Inferno Miami debut. Creamfields in the UK lands August 28. Mexico City is June 5. Bogotá is June 6. Istanbul is July 4. The Disco Inferno series is building a global circuit and doing it fast.
Rooted in the darker edges of the underground, the series channels the fire and chaos that define I Hate Models' music: distorted melodies, pounding rhythms, and an atmosphere that thrives on collective release. That is the whole pitch. If it sounds like your kind of night, the dates are already out. If it does not, that is fine too. I Hate Models has never been trying to be everyone's favourite DJ. He is trying to make music that feels like something real happened in the room. Two nights ago in Miami, something did.
