From a side project of Above & Beyond to one of the most recognised independent electronic music labels, Anjunadeep has spent two decades building something unusual. In 2025 and 2026, they've sold out events at the Burj Al Arab beach in Dubai, on the Albanian coast, and at golf resorts in Bangalore, India. Behind this lies a combination of musical evolution and destination-focused event strategy. This piece examines how Anjunadeep turned music into scenery, and listeners into a community.
